Cialdini received his PhD from University of North Carolina and post-doctoral training from Columbia University. Because of all of this, he is frequently regarded as “The Godfather of Influence”.ĭr Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University. His on-stage stories are described as dramatic and indelible. Cialdini has earned a world-wide reputation for his ability to translate the science into valuable and practical actions. His Six Principles of Persuasion have become a cornerstone for any organization serious about effectively increasing their influence.Īs a keynote speaker, Dr. Cialdini is known globally as the foundational expert in the science of influence and how to apply it ethically in business. His books, including Influenceand Pre-Suasion, have sold more than five-million copies in 41 different languages.ĭr. The results of his research, his ensuing articles, and New York Times bestselling books have earned him an acclaimed reputation as a respected scientist and engaging storyteller. Robert Cialdini has spent his entire career conducting scientific research on what leads people to say “Yes” to requests. He is a New York Times, Wall Street Journal, and USA Today Best-Selling author.įortune Magazine lists Influence in their “75 Smartest Business Books.”ĬEO Read lists Influence in their “100 Best Business Books of All Time.”ĭr. Cialdini’s research in “ Breakthrough Ideas for Today’s Business Agenda.” He held academic counseling visits at Ohio State University, University of California, Annenberg School of Communications and Graduate School of Business at Stanford University.Influence, Sales, Marketing, Management, Leadership, Negotiation, Communication in June 1970 and received postgraduate in Social Psychology at Columbia University.

He then completed a postgraduate degree in Social Psychology at the University of North Carolina and earned his Ph.D. The author was listed on the New York Times Best Seller list, and Fortune lists him in his '75 Smarter Corporate Books.'Ĭialdini received his Bachelor of Science degree from the University of Wisconsin in June 1967.

The book sold more than three million copies and was translated into thirty languages. He is best known for his 1984 book on Persuasion and Marketing, Influence: The Psychology of Persuasion. Robert Beno Cialdini is Professor Emeritus of Regent Psychology and Marketing at Arizona State University and was a Visiting Professor of Marketing, Business, and Psychology at Stanford University as well as the University of California at Santa Cruz.

Robert b cialdini books